A Personalized Wine Experience for Every Occasion

Private Tastings & Events

At Tribeca Wine Merchants, we believe wine is best experienced in a setting that encourages discovery, conversation, and enjoyment. Our private tastings and events offer a customized journey through the world of wine, whether you’re looking to expand your knowledge, entertain clients, or celebrate a special occasion with friends and family.

What to Expect from a Private Tasting

A Format That Suits You

Our tastings can be casual and approachable or structured and in-depth, depending on your group’s interests. Whether you’re new to wine and eager to learn, or a seasoned collector looking for a curated deep dive, we create an experience that’s just right for you.

An Intimate and Relaxed Setting

Events are hosted in our beautiful Tribeca store, creating a comfortable environment for discussion and discovery. We can also arrange off-site events at your home, office, or a venue of your choice.

A Thoughtfully Selected Lineup of Wines

Each tasting includes a carefully chosen selection, ranging from classic wine regions to exciting new discoveries. While some may wish to explore the great estates of Burgundy and Bordeaux, others might enjoy a guided introduction to Italian, Spanish, or California wines.

For those seeking something truly extraordinary, we also offer tastings featuring highly allocated and rare wines—but this is just one of many options.

Tribeca Wine Merchants Window Nook

Types of Tastings & Events We Offer

Regional & Thematic Tastings

Explore the wines of a particular region or theme with selections that balance quality and approachability:

  • Introduction to Burgundy or Bordeaux
  • Exploring Italian Reds: Barolo, Brunello & Beyond
  • California’s Wine Renaissance: From Napa to Santa Barbara
  • Sparkling Wines Beyond Champagne

Food & Wine Pairing Tastings

Enhance your experience with thoughtful pairings, from artisanal cheeses to full dining experiences with a chef-curated menu.

Special Occasion & Corporate Tastings

Perfect for client entertainment, team gatherings, or celebrations, our corporate and private event tastings are both engaging and flexible, designed to suit your needs.

Elevated Collector’s Tastings

For those looking to experience some of the world’s finest wines, we also offer tastings featuring iconic producers and back vintages, creating a unique opportunity to explore rare and aged wines.

How to Book a Private Tasting

Each tasting is tailored to your preferences, ensuring a seamless and enjoyable experience.

Step 1

Contact Us

Let us know your preferred date, group size, and tasting focus.

Step 2

Customize Your Selection

Our team will help curate wines that align with your interests and budget.

Step 3

Enjoy an Unforgettable Experience

Sit back, sip, and savor a guided tasting with expert insight.

At Tribeca Wine Merchants, we make great wines approachable, enjoyable, and memorable. Whether you’re here to learn, celebrate, or simply share a great bottle with friends, we’re excited to create a tasting that’s perfect for you.

To learn more,

Contact Us

or call us at

212-393-1400